fig. 01 — a one-person software studio

Kind software,
drafted by hand.

kindraft is a tiny studio where every app is sketched, rubbed out and redrawn until it feels warm and useful — and then gets out of your way.

1 developer · 0 shortcuts

Say hello See what’s on the table

Now on the table

OtterowA rowing app with a voice coach.Take a look

01Studio

Hi, I’m the whole team.

kindraft is one developer with a drafting table, a stubborn love for details and an inbox I actually read. I design it, build it, ship it and answer your emails — all myself.

Small means I can take my time. Every screen starts as a rough pencil draft and gets redrawn until it feels kind to use.

Team: 1 human
Meetings: rarely
Replies: by a real person

02Apps

On the drafting table

No. 001Coming soon

Otterow

A rowing app with a voice coach. Pip talks you through every stroke, so you can look up instead of staring at the screen.

What’s inside ↓

aToday’s ideaA fresh workout suggestion, ready when you are.

bJust rowNo plan. Stop whenever you like.

cWorkouts & testsSteady pieces, pyramids, intervals and test rows.

dLogbookEvery session saved, so progress is easy to see.

…and plenty more — row it and see↗

Visit Otterow

No. 002In pencil

Untitled

Something new is being sketched. Mostly eraser crumbs so far — check back soon.

03Principles

Rules pinned above the desk

Tap a rule to see what it means in practice.

§1 — in practice
No dark patterns, no guilt-trips, no nagging notifications. Your attention isn’t the product.
AlwaysAsk before sending notificationsMake cancelling as easy as subscribing
NeverGuilt-trip you with streaks or red dotsSell or share your data
§2 — in practice
A feature earns its place by actually helping. If it doesn’t help, it stays in the sketchbook.
AlwaysCut features that don’t helpKeep the main thing one tap away
NeverShip something just for a launch postHide the basics behind clutter
§3 — in practice
The best apps give time back. Otterow’s coach talks so your eyes can leave the screen.
AlwaysUse voice, sound and haptics where they helpDesign for glances, not stares
NeverCount your attention as successBuild endless feeds
§4 — in practice
Tiny means quick replies, honest answers and the freedom to say no to things that don’t fit.
AlwaysAnswer emails myselfSay no to things that don’t fit
NeverHand support to a chatbotChase growth over care

Be kind by default.§1 — in practice

No dark patterns, no guilt-trips, no nagging notifications. Your attention isn’t the product.

AlwaysAsk before sending notificationsMake cancelling as easy as subscribing

NeverGuilt-trip you with streaks or red dotsSell or share your data

04Contact

Let’s draft something kind.

Have an idea, found a bug, or just want to say something nice? I read everything.

ProjectYour idea

Drawn bykindraft — one human

ClientYou

Reply timeusually 1–2 days

Emailhello@kindraft.studio